For B2B SaaS founders
Upward is an AI agent that monitors your product, spots churners, triggers re-engagement campaigns, and reports back — all without you lifting a finger.
Every SaaS product tells a story through its data.
Most founders only read the ending.
Track DAU, session frequency, feature adoption, and cohort health in real time. No weekly reports required.
AI spots dormancy, usage drops, and feature abandonment before your churn numbers tell you the damage is done.
Triggers email campaigns, Slack alerts, in-app nudges, and task creation — autonomously, instantly.
Daily summaries of what changed, what was acted on, and what saved or was lost. Delivered to your inbox.
Core capabilities
Upward watches your product metrics every hour, not every Monday. Detects anomalies, tracks trends, and builds a behavioral baseline for your entire user base — without any manual setup.
Not a dashboard. A daily alert that says: "23 accounts stopped logging in this week. Re-engagement sequences have been triggered. Here are the high-value ones to watch."
Upward writes and sends personalized re-engagement emails to dormant users — with the right message, at the right time, without you touching your email tool.
Every morning: a clear report of what the agent did, what it found, and what you need to know. No dashboards to check. Just a straight answer.
Behavioral triggers
Upward's core is built around four behavioral triggers. Each one maps to a specific AI action that runs automatically — no rules, no manual segmentation, no human triggers.
No login for 7+ days. Upward flags the account and triggers a value-reinforcement email sequence immediately.
User visited a feature once, never returned. Upward identifies the gap and sends an in-app nudge + educational email.
Session frequency drops 40%+ week-over-week. Slack alert fires to the CS team. Re-engagement sequence activates.
Your top 20% accounts by MRR show warning signals. Upward routes an alert to your phone and schedules a CS call.
Upward works while you sleep. Your competitors' growth teams are only awake 9-to-5.